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2014 酷派4G手机销量问鼎第一
[P][FACE=微软雅黑]近日随着世界杯比赛的升温,使用手机观看视频的生活方式已占据主流,并成为球迷们沟通观看比赛的首选,其中以双卡双通、高清大屏、极速体验等性能全优著称的酷派S6手机抓住了弯道超车的机遇,被大家热议。据赛诺五月数据显示,TD-LTE手机市场份额第一名为酷派,达23.1%,三星居第二,市场份额为18.8%,苹果公司第三,市场份额为15.7%。酷派此举标志着中国手机品牌首次实现了质的飞跃,同时也是酷派4G市场战略布局的最好诠释,酷派已经实现了领航4G。[/FACE][/P][P][FACE=微软雅黑]Market Monitor : Q2 2014: China, LTE & Smartphones[/FACE][/P][P]Our latest Market Monitor Q2 2014 is out for clients and its very interesting to witness how rapidly the mobile devices landscape is changing  every quarter from fierce competitive landscape to faster new technologies penetration to evolving device form-factors to OEMs struggling to catch up with each others on product portfolio, go-to market and pricing strategies. China remains the bright spot for entire mobile phone value chain and crux of all the growth.[/P][P]The major trends coming out of our China specific research is highlighted below:[/P][ul][li]Global [b]smartphone[/b] market grew to a record all-time-high shipment volumes surpassing[b] 300 million[/b] units in Q2 2014 surpassing the Q4 2013 holiday season surge[/li][li][b]Smartphone[/b] shipments now account to [b]70% of all mobile phone[/b] shipped during the quarter, highest ever[/li][li][b]China[/b] was the big factor this quarter clocking record high smartphone shipments, more than [b]100 million units[/b][/li][li]China now accounts to [b]more than a third of the global smartphone volumes[/b] up from a fourth, eight quarters ago[/li][li]The major growth in China is as a result of unparalleled demand for smartphones, almost [b]94% of the total phones shippe[/b]d compared to the US where smartphone still represents 88% of the total phones shipped in Q2 2014[/li][li]During the quarter, LTE was one of the big factor driving smartphone volumes and the LTE phenomenon is just getting started in China[/li][li]Within three quarters or so, China has raced to become the [b]second largest market globally in terms of LTE smartphone volumes[/b], almost a fourth of global LTE volumes and almost non-existent LTE volumes in the same quarter a year ago[/li][li]We predict [b]China will overtake USA[/b] as the number one LTE market in terms of LTE smartphone sales in the second half of 2014[/li][li]While Apple & Samsung dominated the global LTE smartphone market with more than 57% share combined, situation in China is changing fast[/li][li][SIZE=13px][b]Coolpad[/b] became the [b]top supplier of LTE smartphones in China[/b] during the quarter surpassing Samsung & Apple followed by growing[/SIZE][SIZE=13px] tail of Chinese OEMs[/SIZE][/li][li]OEMs are launching five-mode TDD&FDD LTE ready smartphones through open channels alongside cheaper three-mode TDD-LTE only smartphones for China Mobile Network[/li][li]The LTE volume ramp up in China is as a result of local OEMs benefiting from the strong supply-chain dynamics locally[/li][li]There are now [b]more than 250 LTE models being sold in China[/b] wit h average selling prices already hitting close to 1000 yuan which should help China Mobile allocate less subsidies to keep the LTE momentum going and achieve its target 50 million subscriber mark this year easily[/li][li]Qualcomm was the key beneficiary and driver so far in the China LTEscape and will continue to dominate mid- to premium-tier[/li][li][SIZE=13px]However[b], MediaTek[/b] will be the key driver here moving forward with its LTE solutions being adopted[/SIZE][SIZE=13px] with fast-growing brands such as Lenovo, Xiaomi, will be disruptive in sub-[/SIZE][SIZE=13px]15[/SIZE][SIZE=13px]00 yuan LTE segment[/SIZE][/li][li]Watch out for [b]Xiaomi[/b] and Lenovo in coming quarters with their aggressive LTE play to put pressure on Coolpad and Huawei whereas Apple with [b]larger screen LTE[/b] [b]iPhones[/b] will put pressure on Samsung in the premium segment[/li][/ul][P][COLOR=rgb(77, 79, 81)]To summarize, this quarter it was all about China LTE smartphones and Chinese OEMs ramping up. Though replicating similar LTE growth in Western markets is going to be challenging but will still enjoy the scale in their domestic market.[/COLOR][/P][P][COLOR=rgb(28, 27, 27)]
 The comprehensive and in-depth series of Q2 2014 Market Monitor reports is available for Counterpoint’s paid clients. Please feel free to reach out to us at analyst@counterpointresearch.com for further questions regarding our in-depth latest research, insights or press enquiries.[/COLOR][/P][P][URL=http://www.counterpointresearch.com/wp-content/uploads/2014/08/China-Q2-2014-LTE-Smartphones-Share-Market-Monitor-Counterpoint-Research2.png][IMG=0,absmiddle,309,473]http://www.counterpointresearch.com/wp-content/uploads/2014/08/China-Q2-2014-LTE-Smartphones-Share-Market-Monitor-Counterpoint-Research2.png[/IMG][/URL][/P]
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